Digital Product Engineering7.8 Deployment Platforms
VOL. VII · CH. 7.8 · SOFTWARE ENGINEERING

Deployment Platforms

Cloudflare, Vercel, Netlify, AWS, Azure, GCP — the decision that shapes almost every other infrastructure choice.

DivisionDevOps / Infrastructure
DifficultyIntermediate
Prerequisites1.6 7.5
Related7.6 7.7
1 min read · 329 words

7.8.1Definition

A deployment platform is the hosting service a product actually runs on in production — ranging from fully-managed edge platforms (Cloudflare Pages, Vercel, Netlify) that abstract away servers entirely, to full cloud providers (AWS, Azure, GCP) offering granular control over every layer of infrastructure.

7.8.2Why It Exists

Every product needs to run somewhere, and the right choice depends heavily on the product's actual requirements — a static marketing site and a stateful enterprise application have almost nothing in common operationally. This category exists because "just use AWS for everything" is frequently the wrong default: much of the market has moved toward managed platforms specifically to avoid infrastructure complexity that most products don't actually need.

7.8.3Platform Comparison

Platform typeControlBest fit
Edge/Jamstack (Cloudflare Pages, Vercel, Netlify)Low — managed, opinionatedStatic sites, frontend apps, small-to-medium backends via serverless functions
PaaS (Render, Railway, Heroku)Medium — managed servers with more flexibilityTraditional backend apps needing a persistent server process
Full cloud (AWS, Azure, GCP)High — full infrastructure controlEnterprise-scale systems (2.11) with specific compliance or architecture needs

7.8.4Common Mistakes

  • Defaulting to full cloud infrastructure for a simple product, taking on configuration and operational overhead a managed platform would have eliminated entirely.
  • No environment variable/secrets management for the chosen platform, exposing sensitive configuration in the codebase itself (7.1).
  • Ignoring platform-specific cold-start or scaling characteristics until they surface as a production performance problem.

7.8.5Best Practices

  • Match platform choice to actual requirements — start with the simplest managed option that meets them, not the most powerful one available.
  • Use the platform's native environment variable/secrets system rather than hardcoding configuration.
  • Understand the chosen platform's scaling model (cold starts, concurrency limits) before it's tested by real production load.
Real-World ExampleJakim Digital Solutions' own portfolio and client sites deploy via Cloudflare Pages using Wrangler CLI — a managed edge platform chosen deliberately over full cloud infrastructure because static/Astro sites with light backend needs don't require it.